Marchand ®
Beer Company
Balneário Camboriú, Brasil
→ View full project at: www.lucidstudio.uk
S C O P E
Naming
Branding
Visual Identity
Packaging
Website
Naming
Branding
Visual Identity
Packaging
Website
User Experience
Activation
Printing
Signage
Clothing
Marketing
Investment Teaser
Activation
Printing
Signage
Clothing
Marketing
Investment Teaser
Marchand is a beer company & brewery whose main concept is art bargaining.
Its name means bargain, with a structure that has a beer garden inside an art gallery in the center of the city, in front of the beach; and a factory that serves as an exhibition and event venue, which breathes and encourages this creative alcoholic culture.
Its name means bargain, with a structure that has a beer garden inside an art gallery in the center of the city, in front of the beach; and a factory that serves as an exhibition and event venue, which breathes and encourages this creative alcoholic culture.
Our visual identity navigates between two colorimetries, the day mode that incorporates beach, heat and summer aspects; and the night mode that navigates between the neons and alleys of the city like Brooklyn.
We bring futuristic interface aspects and illustrative interventions that favor artists and brewers, awakening a unique experience for consumers.
We bring futuristic interface aspects and illustrative interventions that favor artists and brewers, awakening a unique experience for consumers.
Our branding revolves around a series of episodes that contextualize an art barter experiencing vintages of beers and works of art, while experiencing situations of creativity and friendship amidst cultural events that serve as the basis for the launch of branded products.
